the Apple November event is official


Apple has announced a third event in as many months, with the final event of the year scheduled to take place on Tuesday 10 November at the Apple Park campus in Cupertino. As with other recent Apple events, it’s set to be a virtual affair, with Apple likely pre-recording much of the announcement ahead of time. That’s no bad thing though, with the high-end visuals we’ve seen from recent Apple events. 

The question is, what has Apple got left up its sleeve? The “One more thing.” tagline suggests it’s something new and exciting, as is usually the case with Apple’s one more thing announcements, with many expecting the introduction of the first Apple Silicon Mac – something the company said would happen before the end of 2020 when it was first revealed back at WWDC 2020 in June. 

At the announcement, Apple detailed how its new Silicon chips are similar to those used in the iPhone and iPad, and that it was designed in-house by Apple itself. The company teased not only improved performance but generally more efficient Macs that offer a deeper level of integration between hardware and software, providing a key feature that Mac users have been requesting: the ability to run iOS apps natively on Mac. 

There’s no word yet on which Mac will be the first to get the Apple Silicon treatment, but rumours currently suggest the company is planning on revealing a new MacBook Air – or even revive the MacBook branding – to make Apple’s low-cost laptop range more competitive. 

Of course, Macs aren’t the only thing Apple is working on at the moment. It’s also possible that Apple will finally lift the lid on its rumoured AirTag trackers after a no-show at the iPhone event in October.

Jon Prosser seems to think they’re still on track for announcement in November, although the high-end AirPods Studio originally slated for this year have reportedly been pushed back to 2021, meaning we won’t be seeing them at the upcoming event. We cover the latest AirPods Studio news separately for those interested. 

The Apple Event is due to kick off on 10 November 2020 at 10am PST, or 6pm GMT for those of us tuning in from the UK. You’ll be able to watch it via the Apple Event site, or via the company’s YouTube channel. 


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