Back To School Sales 2020: Amazon, Fitbit, HP, Apple & More


Back to School sales may typically revolve around stationery and school uniforms, but it’s also an excellent season to find discounts on tech like laptops, PCs and accessories like keyboards, monitors, cases and bags. In some cases, student discounts also extend to parents and staff. We’re looking at all Back to School sales on right now, along with any all-year student discounts.

While there’s no official start date to back to school sales, it typically begins in July and continues through August until the new school year begins. You may also find deals in early September too.

Back to School sales may typically revolve around stationery and school uniforms, but it’s also an excellent season to find discounts on tech like laptops, PCs and accessories like keyboards, monitors, cases and bags. In some cases, student discounts also extend to parents and staff. We’re looking at all Back to School sales on right now, along with any all-year student discounts.

When do Back to School 2020 sales start?
Apple Education discount

Apple offers an educational discount on its products, so don’t miss out. Until 29 October, as a part of its Back to School offer, it’s bundling a free pair of AirPods wireless earphones with purchases of Mac or iPad devices from the Education Store. You also get 20% off AppleCare+.

HP Back to School deals

Another place to pick up laptop deals right now is at the HP Store. It has a dedicated Student Store where students can get up to 35% off. Here’s our full guide to HP student discounts.

If you’re in the US, HP has a Back to School sale with up to US$240 off laptops like the HP Laptop 15t with a Core i5 processor, 256GB SSD storage and 12GB RAM. There’s also up to US$100 off printers. 

Also see: Best laptops for students

Fitbit Back to School Sale

Fitbit has discounts on its activity trackers and accessories until 23 August as part of its Back to School sale. The biggest discount is on the Fitbit Ionic, which is reduced to £179.99 from £249.99 saving you a total of £70.

There’s also £20 off the new Fitbit Charge 4 Special Edition, which is now reduced to £129.99 – the same price as the standard edition. Of course, the kids’ fitness tracker, the Fitbit Ace 2, is on offer as well

We’ve separately compared and listed all the best Fitbit deals of the month from all retailers.

Dell Back to School discounts

Students can get up 20% off Dell products – all you’ll need is your academic email address. 

Discounts include:

10% off New XPS 15 (2020) models
10% off Inspiron 7000 series
10% off XPS, Alienware and G-series products
15% monitors
5% off Inspiron 

You can also browse through Dell’s Outslet Back to School offers on both laptops and desktops.

US shoppers can also pick up discounts on accessories, cases, and bags as a part of the Dell US Back to School Sale.

Microsoft Student deals

Students can get up to 10% off from Microsoft including deals on Surface devices.

Microsoft has a dedicated student page where you can see all current offers, including 50% off Surface Essentials Bundles.

We have an entire guide on how to get the Microsoft Student Discount.

Amazon Back to School

While Amazon doesn’t a Back to School sale that it’s promoting you can find its AmazonBasics Back to School section which has school supplies and backpacks, along with electronics.

Of course, the best way for students to save on Amazon purchases is to sign up for Amazon Prime Student, which includes a 6-month trial instead of a 30-day trial, along with 50% off the standard rate. See our full guide to Amazon Prime Student.


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